David Bradley, Head of Employment at Ramsdens Solicitors, has featured in HR Grapevine where he discusses the implication of asking employees to use their personal social media accounts to promote the business.
David Bradley, told HR Grapevine that… “This is a matter of contract and ownership of the account. If employers wish their employees to promote issues from their own account then they can always try to persuade or incentivise but without a contractual provision it will be difficult to insist. All employee contracts have implied into them a duty of fidelity but that is usually construed to “do no harm” rather than positively promote. Some senior employee contracts go further to “act in the best interests of the company”.
You can read David’s full comments on HR Grapevine website here.