Dignity Action Day

The core value of the Dignity in Care campaign is to change the culture of care services by improving the quality of care and experiences received by users of care and support, whether that be in the community or in services such as care homes and NHS hospitals.

To put matters into perspective, there were 490,326 people living in care homes in the United Kingdom in 2020 and there has also been an increase of care required in the community. It is vital that service users are given choice, control and a sense of purpose in their daily lives.

Dignity Action Day is held on 1^st February 2022. The purpose of which is to highlight the Dignity in Care campaign and raise much needed funds to continue the vital work. This year the theme is ‘Put Undignified Care to Bed – on Dignity Action Day Wear Red’.

The 10 ‘Dignity Dos’ are –

1. Have zero tolerance of all forms of abuse
2. Support people with the same respect you would want for yourself or a member of your family.
3. Treat each person as an individual by offering a personalised service.
4. Enable people to maintain the maximum possible level of independence choice and control.
5. Listen and support people to express their needs and wants.
6. Respect a person’s right to privacy.
7. Ensure people feel able to complain without fear of retribution.
8. Engage with family members and carers as care partners.
9. Assist people to maintain confidence and positive self-esteem.
10. Act to alleviate loneliness and isolation.

Some ways you can support the campaign are

• Become a Dignity Champion and make those around you aware of the 10 Dignity Dos.
• Download a Dignity Training Pack which is designed to help you and others deliver services with dignity, respect and compassion. This is particularly relevant for people working with vulnerable adults.
• Be aware of the different types of abuse which include; neglect, physical, psychological, emotional, financial and sexual. Learn how to identify abuse and how to report concerns.

For more information about how you can help, visit the Dignity in Care website at About the Dignity in Care Campaign.

If you are concerned that someone you know is experiencing financial abuse, please get in touch with our Court of Protection team on 0344 3260049 to discuss how we can help.